Innovation in Real Estate

The Rock Hill property was owned for many years by GV affiliate Rock Hill Development LLC. It took years of patience, work, and the right partners to finally get this property zoned in late 2022 and moving towards construction in 2024.

This is the first property to be developed in this quadrant of Loudoun County, and zoning approval was achieved despite opposition from county staff, a negative recommendation from the Loudoun County Planning Commission and many other obstacles, notably a complete lack of existing infrastructure.

Greystar is the leading apartment developer in the United States, and one of the largest real estate companies in the world. This is what the managing partner for the Mid Atlantic division said about the partnership with Rock Hill Development LLC.

“We’ve never done anything like it. No entitlements and utilities, and nothing but trees and a promise for a Metro station. Somehow it’s worked out thus far”.

Here’s what the law firm that led the zoning effort had to say:

Innovation Multifamily Approval Sets a New Standard for Loudoun County

The Innovation Multifamily project represents a paradigm shift in urban development in Loudoun County. The 415-unit multifamily building is located on less than five acres in a surprisingly untouched area of the county. For years, the area along Rock Hill Road and Innovation Avenue has been overlooked. The lack of infrastructure and access has hindered development options.